84 minutes ago Can Gwyneth Paltrow save Goop with a bold new vaginal product? | Arwa Mahdawi

Rumours the company is in its death throes underestimate the actor’s talent for business – and the public’s insatiable appetite for kooky wellness gimmicks“VAGINA! VAGINA! VAGINA!” That, in a nutshell (possibly the wrong metaphor), was the key to success for Gwyneth Paltrow’s lifestyle brand, Goop, for many years: headline-grabbing wacky health advice and weird products that were often vagina-adjacent.Paltrow once spelled out this strategy in a lecture to a Harvard Business School (HBS) class. It was great publicity, she explained, when people mocked Goop for doing things such as urging women to steam their vaginas to balance their hormones; the free PR caused “cultural firestorms” and she could “monetise those eyeballs”. According to a 2018 New York Times profile, Paltrow followed thes...

Politics

3 hours ago Zayn Malik issues urgent warning to fans and pleads for people to stay safe

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Events

12 hours ago Most pensioners need their Winter Fuel Payments to cover energy bills, warns charity

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Events

17 hours ago Blaze rips through Edinburgh city centre as police urge people to 'avoid the area'

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Events

24 hours ago Thermostat mistakes that could be costing you a fortune on heating this winter

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Politics

28 hours ago Martin Lewis MSE urgent advice for people struggling to pay energy bills this winter

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Economics

35 hours ago Labour is accused of putting off urgently needed reforms to cure sicknote Britain and get two million people into jobs

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Politics